Client: PEAC (Pan European Asset Company)
Following acquisition by a global private equity firm, our client needed to re-brand as an independent stand-alone leasing and financing business unconstrained by traditional bank ownership. The aim was to stand-out in the sector, establish a new, exciting presence and build business in a highly competitive environment. And all in a very short timeframe.
One1000 undertook a detailed competitive and sector review to produce a relevant, over-arching proposition for the new company and inform both the strategic and creative approach designed to generate potential company names and identify an optimum stance in the market.
The branding exercise entailed logo design and the creation of a positioning line: ‘Welcome to accelerated business’. While the identity development included stationery, office branding and signage in the UK and Ireland, website construction, online and offline advertising to vendors, brokers and end-users, direct mail and support material for brokers and internal sales staff, product data sheets, client training tools, videos and animation.
The company launch was a great success, delivering an immediate response in the sector and succeeding in providing a credible and compelling positioning with which to retain existing clients and acquire new business. The company now provides financing for both ‘soft’ and ‘hard’ assets and is firmly established as a leading player in the market.
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